Information Collection and Use
Demographic and profile data is collected at our site and we use this data in two main ways. First, we analyze visitor information - that is, we collect information about thousands of site visits and analyze it as a whole. This kind of study involves looking for trends among many visitors to our site, rather than analyzing information about any individual visitor. Examples include researching which parts of the site are accessed most frequently or determining which products are most attractive to our users. Second, we may use information you provide to help us customize our communications with you and improve our service to you when you stay at any of our hotels. For instance, if you inform us of a room or service preference, we will attempt to satisfy that request when you visit us in the future. We use third parties to build and manage these communication and preference systems, and our arrangements with these third parties prohibit them from disclosing your personal information.
We may use aggregated, statistical information to describe our site traffic and to establish advertising and other business relationships with third parties. We do not provide any of your personal information to any third party advertiser.
Third Party Internet Sites
Third party Internet sites available through advertising and other links on our site have separate privacy and data collection practices. We have no responsibility or liability for these third party policies or actions. Please refer to the privacy statement of any applicable third party site when providing personally identifiable information.
The Security of Your Information
We work diligently to protect the security of your personal information, including credit card information, during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. Your data is kept in a highly secure environment protected from access by unauthorized parties. It is important for you to protect against unauthorized access to your password and to your customer profile by ensuring that you logoff when you have finished visiting our site.
Use of Cookies
To enable features at BroughtonHospitality.com, we may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our site, keep track of information so that you do not have to re-enter it each time you visit, and may provide you with customized content.
A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user. We use cookies to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our site. While in the process of browsing our site, you also provide us with information that doesn't reveal your personal identity -- what type of destination you're exploring, for example. We use this aggregated data only as explained in this Privacy Policy. We do not connect aggregated data to any name, address, or other identifying information.
You may occasionally receive cookies from unaffiliated companies or organizations, to the extent they place advertising on our site or are linked to the site. These third-party cookies may collect information about you when you "click" on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties, and these cookies are not subject to this Privacy Policy.
Browser Monitor
We may employ a browser monitor within Web pages on our site in order to determine your browser status and the client-side metrics relating to page loading. We constantly seek ways to improve page load times for our visitors and may ultimately use these metrics for such purposes. Any such browser monitor will only be active while the user is active on our site. For your protection, any such browser monitor will not require an executable (*.exe) application.
IP Address
Like most Internet sites, we use your IP address to help diagnose problems with our server, and to administer our site. Your IP address is also used to gather broad demographic information.
Children
Protecting the privacy of the young is especially important to us. For that reason, we never collect or maintain information at our site from those we actually know are under 18, and no part of our site is intended for use by those under 18.
Links Provided To Other Sites
BroughtonHospitality.com may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as BroughtonHospitality.com. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any web site owners whose sites may be reached through this site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or accessing their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.
Secure Reservations
If you decide to make an online reservation at BroughtonHospitality.com, you will be linked to a reservation interface and a third party booking engine ("Booking Engine") provided by TravelCLICK. While it appears to be part of our site, the Booking Engine is in fact provided by a third party - iHotelier - and is governed by its privacy practices. We understand that security remains one of your primary concerns, and have chosen the Booking Engine Vendor carefully. iHotelier participates in the VeriSign Secure Site Program, a top security certification program, and:
- Has a VeriSign Secure Server ID.
- All information sent to this site, if in an SSL session, is encrypted, protecting against disclosure to third parties.
Updates to our Information Practices
From time to time, we make changes to our information practices or alter the functionality of our Web site. We always update this statement accordingly, so we encourage you to periodically review this page for the latest information on our privacy practices.
Abuse of Terms of Service
We may provide your personal information to the police or other investigating agencies to assist them in the investigation of any suspected violations of law. We also reserve the right to share your name and contact information with our attorneys in the event of serious violations of conduct.
Contact Us
If you have any questions about our privacy policies please click through our contact us page
