Broughton Hospitality…a family of boutique hotels unlike any other.  Unique designs…relaxing atmospheres…incredible locations.  At Broughton Hospitality, we offer boutique hotels to suit every mood and sooth every soul!

Success—in business and in life—is fleeting. Significance, on the other hand, is eternal. Recognizing this, Broughton Hospitality aims toward the loftier hospitality management goal. As Larry Broughton puts it, “Success is the by-product of significance.”

Unlike other hotel management companies that focus on the immediate bottom line, Broughton hotel management companies take aim at the future, measuring precisely each step along the path to significance. Broughton's knowledge of the hospitality management development market is extensive, and its distinguishing strengths of “leadership” and “thoroughness” complement the sound business principles and creative spirit that characterize Broughton’s hotel management companies. This indicates more than success. It assures significance.

A steadfast commitment to honesty, integrity and ethics defines Broughton’s hotel management companies, which maintains an upbeat work environment where team members develop unwavering loyalty and mutual respect. In today’s cutthroat business world, Broughton’s hotel management companies’ brand of leadership is rare. But the positive effects are undeniable.

Hotels and restaurants are unlike any other asset or business. The prosperity of each property depends on the entire staff striving to exceed total guest satisfaction. Broughton’s hotel management companies’ recognize the connection between the way staff is treated and the way they, in turn, treat guests and patrons. The development of a motivated, enthusiastic staff leads to a fiercely loyal customer base—ultimately providing a profitable and sustainable business. Team member retention is among Broughton Hospitality hotel management companies’ projects and is nearly three times the industry average.

Each year, team members participate in a confidential work climate survey measuring overall job satisfaction. While job satisfaction across the hospitality hotel management companies industry is approximately 80%, job satisfaction among Broughton Hospitality hotel management companies’ properties is nearly 86%. Subscribing to the adage, “what is measured is improved,” the company also measures customer satisfaction among its hotel management companies’ properties. Results show nearly 89.5% customer satisfaction across all Broughton hospitality management properties, and outpacing the industry satisfaction index of 88%. Broughton’s “bottom-up” approach, in concert with their hawk-like control of operating expenses, maximizes profits by providing hands-on hospitality management, operational expertise and marketing services, leading to increased revenues and decreased costs unlike other hotel management companies.