Success—in business and in life—is fleeting. Significance, on the other hand, is eternal. Recognizing this, Broughton Hospitality hotel sales and marketing aim toward the loftier goal. As Larry Broughton puts it, “Success is the by-product of significance.”

Unlike companies that focus on the immediate bottom line, Broughton Hospitality hotel sales and marketing takes aim at the future, measuring precisely each step along the path to significance. Broughton's knowledge of the hotel sales and marketing development market is extensive, and its distinguishing strengths of “leadership” and “thoroughness” complement the sound business principles and creative spirit that characterize Broughton Hospitality hotel sales and marketing team. This indicates more than success. It assures significance.

A steadfast commitment to honesty, integrity and ethics defines Broughton Hospitality’s hotel sales and marketing team, which maintains an upbeat work environment where team members develop unwavering loyalty and mutual respect. In today’s cutthroat business world, Broughton’s hotel sales and marketing teams brand of leadership is rare. But the positive effects are undeniable.

Hotels and restaurants are unlike any other asset or business. The prosperity of each property depends on the entire hotel sales and marketing staff striving to exceed total guest satisfaction. Broughton Hospitality hotel sales and marketing team recognizes the connection between the way staff is treated and the way they, in turn, treat guests and patrons. The development of a motivated, enthusiastic staff leads to a fiercely loyal customer base—ultimately providing a profitable and sustainable business. Team member retention among Broughton Hospitality hotel sales and marketing projects is nearly three times the industry average.

Each year, hotel sales and marketing team members participate in a confidential work climate survey measuring overall job satisfaction. While job satisfaction across the hotel sales and marketing industry is approximately 80%, job satisfaction among Broughton properties is nearly 86%. Subscribing to the adage, “what is measured is improved,” the company also measures customer satisfaction among its properties. Results show nearly 89.5% customer satisfaction across all Broughton properties, and outpacing the industry satisfaction index of 88%. Broughton’s “bottom-up” approach, in concert with their hawk-like control of operating expenses, maximizes profits by providing hands-on management, operational expertise and marketing services, leading to increased revenues and decreased costs for the hotel sales and marketing team.